About Us

Since its debut in 2007, Modparade is an independent fashion label that focus mainly on indie quirky apparels as well as having constant flow of creative, edgy clothing designs to make your look complete altogether.

Modparade was founded by Fernnice and her mom, Diana, whom both shared the same interest in fashion. Diana was a fashion designer back then in the 1990s and her great interest was being passed down to her daughter, Fernnice who is currently schooling at Raffles Design in Bachelor Degree, Fashion Marketing.

Its humble beginnings started from sourcing apparels locally and moved on extensively to find and design quirky, creative apparels around the globe. It has also been given offline retail opportunities; Modparade began to launch its very first collection at LOFT, Haji lane. Today, Modparade has a flagship standalone store located at 68 Haji Lane. From just one brand, Modparade has fledged out to several new brands such as, Modparade Online, Modparade Boutique (Femme & Homme), Furneese.

With its extensive range; Modparade will provide shoppers with an unprecedented selection of today’s fashion.

Modparade Online is updated every week on Tuesday, 10pm.
Modparade Boutique (68 Haji Lane) is updated every week on Thursday, 12noon.
Do join our mailing list for latest updates on Modparade’s new collection launched weekly.

NAMESTAKE LABELS UNDER THE FLEDGE OF MODPARADE
Modparade Online – Quirky edgy women's wear and accessories available online only.
Modparade Boutique (Femme) – Indie quirky quality premium range women's wear available at 68 Haji Lane only.
Modparade Boutique (Homme) – Indie quirky quality premium range women's wear available at 68 Haji Lane only.
Furneese - Local designer label designed by Fernnice.

EVENTS AND SPONSORSHIP
Espionage – Freshmen Bash 2009 by Singapore Management University
L.E.D – Econs Bash 2009 by Singapore Management University
UNIVAZZAR – Fashion Show 2009 by Singapore Management University
SMU Bondue Back to School Party 2010 - Fashion Show 2009 by Singapore Management University
SDE Bash - Pagent by National University of Singapore


PRESS PUBLICATIONS
Catalogue
The Straits Time
Cleo
Seventeen
Teenage
Chic
Juice
Alexis
Tongue in Chic
Today


FLAGSHIP STORE LOCATION
68 Haji Lane
Singapore 189261
Tel: 62964166
Opening Hours: Sunday to Thursday (1200 – 2000)/ Friday and Saturday (1200 – 2100)


CUSTOMER SERVICE
Email: sales@modparade.com
Opens from Monday to Sunday

PRESS AND BUSINESS INQUIRIES
For all press and business opportunities, please drop us an email at business@modparade.com